Social Media Training for Charities and Nonprofits

The course covers how you can build and strengthen your client’s relationships and reach their audiences through online communities. You will leave ready to explore social media in a strategic fashion, confident of how to apply your skills to your client’s campaigns.

Social Media Training for Charities and Nonprofits

We’re putting the finishing touches to our Social Media for Charities and Nonprofits training course. Sign up to be notified of when it launches in May 2020.

Twitter, Facebook, Instagram, LinkedIn, TikTok and other online platforms and communities are central to the way every brand communicates. Social media shapes the day’s headlines, hosts the public’s opinions and debates, raises grassroots voices and builds online communities. It is essential that anyone in marketing and communications role understands social media and can leverage their skills to use it to its best.

This entertaining, interactive half-day course will take you through the basics of social media theory and applications, with your working life in mind. The day will cover how to get started with the tools, how to incorporate social media into your marketing campaigns and your normal working day.

The course covers how you can build and strengthen your client’s relationships and reach their audiences through online communities. You will leave ready to explore social media in a strategic fashion, confident of how to apply your skills to your client’s campaigns.

What will you learn?

  • Understand the capabilities and limitations of social media
  • Identify the benefits of social media for your organisation 
  • Identify and setup a Facebook Ads that will add value to your organisation
  • Understand how to plan a campaign using social media
  • Follow best practice to create a social media plan
  • Understand is best practise for social media campaigns in 2020
  • Understand how best to create target audiences on social media
  • Learn how to report on social media campaign performance 

What's included in the course?

  • 25 video lessons
  • Downloadable video transcripts
  • Downloadable training slides
  • Social media plan worksheet
  • Social media content calendar template
  • Certificate of completion

Who is leading the training?

Ben Matthews (@benrmatthews) is Director at empower, a digital marketing for social good, whose clients include UNICEF, UN Refugee Agency, Amnesty International, The Wildlife Trusts and The Jo Cox Foundation.

Empower set digital marketing strategy and run digital marketing campaigns, including social media, paid ads and email marketing, for charities big and small.

Join the waiting list

We’re putting the finishing touches to our Social Media for Charities and Nonprofits training course. Sign up to be notified of when it launches in May 2020.

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Course Includes

  • Course Certificate

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