In an era of change, our approach to return on investment must adapt
At this year’s IFC, it was more apparent than ever that fundraisers across the globe are working hard to address the same fundamental questions. Have…
Tag: supporters
Could it be unethical not to ask for a sufficiently high gift?
As a fundraiser, who do you consider to be your most important stakeholder? Think about it for a while. Actually, you probably didn’t need to…
The WOW moment (part 2)
In part 1 of this blog post I referred to a presentation by Karen Osborne ….in which she addressed the (lack of) WOW-factor in fundraising.…
Tell me a story
I’ve seen countless blogs and articles about the importance of storytelling. The thing is, we know it’s important. People give to people. Giving is an…
The WOW moment (part 1)
Three months ago I was part of an audience listening to Karen Osborne giving a presentation on ‘Stewardship’. Great presentation, as usual, most of which…
The donor pyramid is dead… Long live the donor pyramid!
(Klik hier voor de Nederlandse versie) A number of fundraising headlines have proclaimed the donor pyramid to be dead. And working in America, I hadn’t…
For whom the bell tolls: helping donors find solidarity through unrestricted giving
Any man’s death diminishes me, because I am involved in mankind, and therefore never send to know for whom the bells tolls; it tolls for…