Google Ads Training for Charities and Nonprofits

Our Google Ads training focusses on applying strategies and techniques specific to charities and nonprofits, so is tailored for the specific needs of organisations looking to drive donations, reach new supporters and increase their impact.

Google Ads Training for Charities and Nonprofits

We’re putting the finishing touches to our Google Ads for Charities and Nonprofits training course. Sign up to be notified of when it launches.

We want to help you effectively manage the Google Ad Grant for Nonprofits. With the Google Ad Grants for Nonprofits grant, you can spend up to £100,000 ($120,000) every year in Google’s advertising spend, all to help you increase your digital presence and impact.

Our Google Ads training focusses on applying strategies and techniques specific to charities and nonprofits, so is tailored for the specific needs of organisations looking to drive donations, reach new supporters and increase their impact.

With this Google Ads training, we’ll walk you through the Ad Grant application process, the nuances of working with a Google Ads Grant account, and how to stay policy–compliant - and what to do if your account gets suspended.

Course Goals

  • Set digital advertising goals to drive your organizational impact
  • Qualify and apply for the Google Ad Grant for nonprofits
  • Maintain compliance with Google Ad Grant policies
  • Find, target, and analyze keywords that drive meaningful traffic
  • Analyze Google Ads traffic in Google Analytics
  • Configure Google Analytics to track relevant website goals

What you'll learn

  • What is the Google Ad Grant — and why it matters
  • How to apply for the Ad Grant
  • How to set up a successful Google Ads account from scratch
  • Key policy requirements and tips for account management
  • What to do if your account is suspended
  • Strategies for optimizing performance over time

Whether you’re just learning about the Ad Grant or you already have it but want to use it more effectively, our course will give you simple, actionable steps to increase the impact of your nonprofit SEM strategy.

How you'll benefit

  • Drive more donations
  • Recruit more volunteers
  • Sign up more supporters
  • Build awareness online about your cause

Who this course is for

  • Nonprofit communications or marketing professionals at the beginner or intermediate levels of Google Ads
  • Agencies that work to manage nonprofit Google Ads accounts
  • Experts that already know how to maximize the Google Ads spend, but not necessarily how to connect it to real impact beyond general web traffic

Course requirements

  • Access to your organisation's Google Ads account
  • Basic familiarity with the Google Ads platform is a bonus

Join the waiting list

We’re putting the finishing touches to our Google Ads for Charities and Nonprofits training course. Sign up to be notified of when it launches.

Not Enrolled
or $ 49

Course Includes

  • 19 Lessons
  • 1 Quiz
  • Course Certificate