Who will you freelance for?
It’s going to be difficult to find and win clients if you do know who you want to be working for and how you’re going to reach them!
- What sector do they work in?
- What work do they do?
- Where are they based?
- How many people are in their organisation?
- What will they hire you to organisation?
- Are there any organisations that you.know of that fit the your criteria?
See how much easier it is to decide who to work for when you can picture your ideal client?
- If you know someone who works at or used to work somewhere you’d be interested in working for, pick their brains about how that organisations works with freelancers and their hiring process
- Take a look at their website, soical media profiles and email newsletters. Are there any clues to the work they’re doing that you could get involved with? Or key people at the organisation that might be hiring freelancers?
- Create a simple guide to an area of your expertise that your dream client will need help with and publish it on your website
- Ask other freelancers who their best clients are and how they ended up working with them
- Look up networking events and meetups that your ideal clients might attend and head along
- Use LinkedIn and Twitter to find people that work in the area and for the clients you’re targeting and (gently!) engage with them by liking and commenting on relevant post
- Keep an eye on the jobs boards or pages on clients’ websites where opportunities are listed. They may be advertising for a full-time position, but it could be worth contacting them about relevant roles to see if they’d consider a freelance option (this approach is more effective than you might think!)
P.S. Share your ideal clients with the rest of the FreeTrain community.