Campaigning and fundraising integration (video!)


Message from 101fundraising: “This video has been originally produced for the Fundraising Online 2011 conference organized by the Resource Alliance. We gratefully re-distribute this video, and the interesting concept of integrated campaigning and fundraising expressed in the Social Trysumers model, to a wider audience of fundraisers and non-profit marketeers. In the future we’ll hopefully publish more blog posts from Alfredo to get deeper into the topic of bringing donors on board through campaigning, and especially how to make it easier for people to join.”

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